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New Products

Explore our latest range of strength training equipment and stay ahead of the competition. Whether you're looking for innovative equipment or fine-tuned versions of the classics, our collection has something for every athlete.

From heavy barbells and plates to cutting-edge conditioning tools, we provide the innovative gear you need to stay on top of your fitness game. Perfect for those looking to push their limits, this new range ensures you have the right tools to crush your goals and keep progressing. Stay ahead of the curve with our newest strength equipment.

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  • Notorious Lift - Sumo Sole Gen 4 - Bliss White

    £69.99 - £69.99
    £69.99
    £69.99 - £69.99
    £69.99
    Inc. VAT

    Notorious Lifters Sumo Sole Gen 4 – the Ultimate Powerlifting Slipper Step up your game with the Sumo Sole Gen 4! Designed for wide toe boxes,...

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    £69.99 - £69.99
    £69.99
    £69.99 - £69.99
    £69.99
    Inc. VAT

  • 7mm Pro Lite Elbow Sleeves - Hybrid Extra Stiff/Regular Neoprene - Finalrep Approved

    £54.99 - £54.99
    £54.99
    £54.99
    £54.99 - £54.99
    £54.99
    Inc. VAT

    The Perfect Balance Between Stability & Maximum Results for Strength Training If you want strong support without sacrificing ease of use, the P...

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    £54.99 - £54.99
    £54.99
    £54.99
    £54.99 - £54.99
    £54.99
    Inc. VAT

  • 7mm Pro Elbow Sleeves Extra Stiff Neoprene - Finalrep Approved

    £64.99 - £64.99
    £64.99
    £64.99
    £64.99 - £64.99
    £64.99
    Inc. VAT

    Uncompromising Support for Peak Performance in all pressing movements If you’re serious about adding extra KG's to your pressing, the Pro Sleeves a...

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    £64.99 - £64.99
    £64.99
    £64.99
    £64.99 - £64.99
    £64.99
    Inc. VAT

  • Reverse Hyper / GHD Combo Machine

    £1,199.99 - £1,199.99
    £1,199.99
    £1,199.99 - £1,199.99
    £1,199.99
    Inc. VAT

    Description Key Features Specification Assembly Reverse Hyper & GHD Combo – Two Elite Movements in One Machine This is our first fully in-h...

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    £1,199.99 - £1,199.99
    £1,199.99
    £1,199.99 - £1,199.99
    £1,199.99
    Inc. VAT

  • Viking Press - Strongman Shoulder Press Machine

    £1,299.99 - £1,299.99
    £1,299.99
    £1,299.99 - £1,299.99
    £1,299.99
    Inc. VAT

    Description Key Features & Benefits Specification Assembly Viking Press – Classic Strongman Movement, Now More Versatile The Viking Press i...

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    £1,299.99 - £1,299.99
    £1,299.99
    £1,299.99 - £1,299.99
    £1,299.99
    Inc. VAT

  • Riot Chest Supported Lat Row Bench

    £629.99 - £629.99
    £629.99
    £629.99 - £629.99
    £629.99
    Inc. VAT

    Description Key Features & Benefits Specification Assembly Riot Chest Supported Row Bench – Build That Back! The Riot Chest Supported Row B...

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    £629.99 - £629.99
    £629.99
    £629.99 - £629.99
    £629.99
    Inc. VAT

  • Hip Thrust Pad V2

    £24.99 - £24.99
    £24.99
    £24.99
    £24.99 - £24.99
    £24.99
    Inc. VAT

    Description Key Features Specification Hip Thrust Pad – Lift in Comfort and StyleTake the pressure off your hips and focus on your form. The St...

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    £24.99 - £24.99
    £24.99
    £24.99
    £24.99 - £24.99
    £24.99
    Inc. VAT