New Products

Intensify your workouts This plate carrier is an easy and cost-effective way to oomph-up your training routine. From adding extra resistance to cla...

OPTIMAL AIRFLOW FOR IMPROVED PERFORMANCE Crafted for athletes dedicated to achieving peak performance, the PX1 Performance Model stands out as a tr...

Designed for athletes striving for peak performance, the AIRWAAV PX2 Performance Mouthpiece is a transformative tool that unlocks athletic potenti...

RECOVER BETTER, GET STRONGER The AIRWAAV RECOVERY mouthpiece is a lower-fit design that aims to enhance sleep quality and support faster recovery. ...

IMPROVE YOUR PERFORMANCE The AIRWAAV x Mitchell Hooper Edition PX1 Mouthpiece is a top collaboration designed for strength athletes seeking an adva...

The AIRWAAV Performance Hybrid Pack offers two distinct mouthpieces, the PX1 and PX2, each engineered for a unique fit tailored to various act...

Hybrid performance training shoe Introducing the ultimate strength training shoe for powerlifters and strength sport athletes – the latest hybrid o...

Hybrid performance training shoe Introducing the ultimate strength training shoe for powerlifters and strength sport athletes – the latest hybrid o...

The Official Harness of the World's Strongest Man Contest Since 2002Road tested at the highest levels and now in its second decade as the official ...

The new old-school era Amp up your training with the Deep Dish Cast Iron Plates – where old-school meets your uncompromising training. Whether you'...

Premium Black Rubber Bumper Plates  All black everything – enjoy the classic, elegant design that blends effortlessly into your existing training e...

Fully Colour-Coded Premium Rubber Bumper Plates  Attention strength sports enthusiasts! Elevate your home gym with our Premium Rubber Bumper Plates...

Crumb Rubber Bumper Plates with colour coded accents Lifters calculate in colours, and these Premium Rubber Bumper Plates with bright-coloured dots...

Fleck Rubber Bumper Plates with colour coded highlights Lifters calculate in colours, and these Premium Rubber Bumper Plates with bright contrastin...

Rubber Bumper Plates with colour coded stripe Lifters calculate in colours, and these Premium Rubber Bumper Plates with a coloured stripe are a sma...

Why choose the Heavy-Duty Riot Yoke 2.0? Made for commercial use – tough, sturdy 3mm steel  Interchangeable uprights Use as a training station for...

TAKE YOUR YOKE TO NEW HEIGHTS With the 2.23m uprights for our Heavy-Duty Riot Yoke 2.0, even slightly taller athletes can train effectively. And th...

PACK & GO: THE TRAINING BACKPACK 2.0 HAS YOU COVERED Easily transport all of your gym essentials in an organised and accessible way with our Tr...

PACK & GO: THE TRAINING BACKPACK 2.0 HAS YOU COVERED Easily transport all of your gym essentials in an organised and accessible way with our Tr...

Need help choosing wrist wraps? Click here to view our buying guide Competition-Grade Wrist Wraps The sleek and professional gold design of our Med...

Tougher than tough: Log Drop Pads built for uncompromising training sessions Introducing our top-notch Strongman Log Drop Pads, designed to endure ...

Comes standard with a Steel Lever Buckle, which has a lifetime warranty Lift with confidence – for support and stability A high-quality lifting bel...

Comes standard with a Steel Lever Buckle, which has a lifetime warranty Lift with confidence – for support and stability A high-quality lifting bel...

Comes standard with a Steel Lever Buckle, which has a lifetime performance warranty Get maximum support and stability   Lift and train with total ...