New Products

STRENGTHEN & STABILIZE YOUR CORE AND LOWER BODY MUSCLES This mighty powerhouse GHD will enhance core stability, strengthen your hamstrings, and...

Why stringers are a good idea for your wall-mounted rack set-up Stringers significantly enhance the stability and safety of the construction. It's ...

BDS Frost is an absolute beast !!! Tied with the BDS Blood as the most intense strength level to date, Frost is truly a massive kick to any athleti...

Total focus on your lifts – no slip grip shirt  Doing your big lifts, worrying if you’re going to slip out of your bench set up or having the barbe...

Improve your performance Save critical time and energy with the right grip shirt. With the Strongman Grip Shirt you can focus on the task ahead wit...

Strong support for your next lift  Introducing our new Flex-Fit Belt. As an Olympic weightlifter or functional fitness athlete, you require a belt ...

Our strongest knee sleeve Made of special compound neoprene, these knee sleeves are a lot stiffer than our regular Inferno Knee Sleeves, while havi...

IDEAL BENCH FOR COMPETITION STYLE POWERLIFTING TRAINING Train like you're competing. Designed with all the legal specs for competition benches, you...

Raise your training efficiency With three adjustable settings for the sitting pad and nine settings for the back pad, you can effortlessly modify t...

THE SPACE-SAVING 19-IN-1 KETTLEBELL Anyone looking to add kettlebells to their training routine, will have a blast with this kettlebell variation. ...

EASY AND PRECISE BARBELL ADJUSTMENT The characteristic of these J-Hooks are the sliding elements of the barbell shelf. The robust rollers made of h...

EASY AND PRECISE BARBELL ADJUSTMENT The characteristic of these J-Hooks are the sliding elements of the barbell shelf. The robust rollers made of h...

STAY HYDRATED & FUELLED  This shaker is handy and keeps you supplied with hydration and your favourite protein or supplements, featuring the mo...

PRACTICAL SOLUTION TO STORE YOUR ADJUSTABLE DUMBBELLS Our Adjustable Dumbbells are the perfect addition to your gym setup. They are compact and eas...